Operator questions, answered.

A Hawaii-first marketing team for care home operators. We build and run the website, SEO, Google Business Profile, social, reviews, and referral outreach — plus the automations behind them — so your home gets more qualified inquiries and you spend less time on marketing.

All six servicesEvery Hawaiian island

Operators and owners of Type I and Type II ARCHs, expanded ARCHs, assisted living facilities, and multi-home operations on every island — plus operators still in the State licensing process who want to launch ready.

This site is for care home operators. We don’t place residents or help families search. Your loved one’s doctor, hospital discharge planner, or case manager is a good place to start.

No. Hawaii care home licenses come from the Department of Health, Office of Health Care Assurance (OHCA). We work from the license you hold or applied for, and we only market the care that license allows.

No. The work is done remotely for operators on every island — Oʻahu, Maui, Hawaiʻi Island, Kauaʻi, Molokaʻi, and Lānaʻi. We don’t list a street address. Email or the walkthrough form reaches a person.

Every Hawaiian island

Your own rate times the nights it sits open — revenue that does not come back. A published Hawaii figure puts assisted living around $12,096 a month (CareScout, 2025); that is a published industry figure, not a client result. Run your own numbers in the calculator on our Fill open beds page.

Fill open beds

With the shortest path to a qualified conversation: how fast inquiries get answered, whether your Google profile and listings show the opening, and which referral sources have not heard from you lately. Longer-term SEO runs alongside.

Fill open bedsGoogle Business ProfileReviews and referral outreach

No. Those partners do important work and most homes keep them. The goal is balance: when your home also owns its website, search presence, and outreach, more inquiries come to you directly and your census does not hang on one channel.

No, and be wary of anyone who does. We set a baseline on day one — inquiries, sources, response time, tours, move-ins, days beds sat open — and report the trend every month.

Not yet. Results publish only with the operator’s written permission, and we have none to share publicly today. On the walkthrough we show you exactly what we would measure for your home.

It depends on your starting point, and we will say so plainly on the walkthrough. Response time, your Google profile, and outreach can move quickly. Search rankings and reputation build over months.

Usually not. We review what you have and fix what is costing you calls first. A rebuild only makes sense when patching would cost more than starting clean.

Care home websites

Your care home’s — its name, license, and phone. Domains, profiles, and accounts are set up in the home’s name and stay yours.

Care home websites

Being the clear, true answer when someone searches for an ARCH, care home, or assisted living near them — on Google, on Maps, and in AI tools that summarize the web. That takes consistent facts everywhere and pages that state your license, care, island, and who to call.

SEO and AI search

We only work with licensed care homes in Hawaii. We know the license types, the islands, and the people who refer residents, and we never market care your license does not allow. You are not a template from another industry.

Yes. We write it from your license, a short interview, and your own words. You approve everything before it goes live.

For many homes it is the first thing a family or discharge planner sees: your photos, reviews, hours, phone, and directions on Google Search and Maps. An empty or wrong profile quietly sends calls to the next home.

Google Business Profile

Yes. We set up or claim the profile in the home’s name and walk you through Google’s verification, following Google’s rules for how your address is shown.

Google Business Profile

No one can remove an honest review. We help you reply calmly and professionally, and we flag reviews that break Google’s policies through Google’s own process.

Families often check it to see whether a home feels alive and cared for. A steady, simple presence — meals, the garden, holidays, staff — does that without anyone posting at midnight.

Social media

We help you ask happy families at the right moment with a simple link. We never write, buy, or trade reviews — fake reviews break platform rules and erode trust.

Reviews and referral outreach

Only with written permission from the resident or their family. Until then, posts and pages show the house, the rooms, the food, and the people who give the care.

The people who place residents: hospital and rehab discharge planners, case managers, physician offices, home health and hospice teams, and community organizations on your island — matched to what your license can take.

Reviews and referral outreach

Yours. Introductions, one-pagers, and follow-ups carry your home’s name and contact details, and every conversation is logged so relationships do not live in one person’s memory.

No. Photography is its own project, not included in the website or monthly work. Book it only if you want a shoot. Until then, we use the photos you already have.

Photography

Ask on the walkthrough. We scope it as a separate project with its own price in writing, planned around care routines and your island. Edited photos belong to the home.

Photography

If you book one, we send a short room-by-room checklist. The shoot is planned around care routines, not the other way around.

There is no public rate card, because a single Type I ARCH and a multi-home operator need different things. After the walkthrough you get the scope and price in writing. Launch projects are priced up front; ongoing growth work is a monthly retainer. Photography, if you want it, is quoted separately.

How it works

One conversation about your license, open beds, what you have online today, and where your hours go. You get a straight answer about what would help — and if we are not the right fit, we say so.

The license and bed count, one decision-maker for approvals, access to existing accounts (or permission to create them in the home’s name), any photos you already have, and a heads-up when a bed opens.

Monthly, in plain language: inquiries and where they came from, response time, tours, move-ins, and how long beds sat open — measured against your day-one baseline.

No — it is the best time. We settle the name, domain, site, and referral list while the application moves, then publish when the license is issued. We never advertise beds a home is not yet licensed to fill.

The repetitive work around care, not the care itself: logging inquiries after hours, texting back missed calls, tour reminders, referral tracking, current vacancy info, and certification reminders. A person stays in the loop for anything a family reads about care.

Platforms & AI

Each automation touches as little resident information as it needs, and health details stay out of tools not built to hold them. Before we build, we map what data a workflow uses and where it lives, and you approve it.

Not if what you use works. We start with the phone, email, calendar, and spreadsheets you already have and connect them. A custom platform is only worth building when off-the-shelf tools do not fit.